B2B Software platform relaunch
The challenge
A project management software company had built a strong product but their website read like a technical spec sheet. Their trial-to-paid conversion rate was stuck at 4%.
The approach
We rewrote the entire website from the home page to the features page. We interviewed five current customers to understand the language they used about the product and built the copy from their words outward.
Course launch sales page
The challenge
A business coach was launching a group coaching program for the second time. Their first launch had generated modest results, and they wanted to understand why the copy was not working before the second attempt.
The approach
We started with a competitor copy audit and discovered that every other program in the space was making the same promises. We repositioned the offer around the specific outcome the coach could credibly deliver.