Most websites explain what a company does. Good website copy explains why a visitor should care. The difference between these two approaches is the difference between a website that generates enquiries and one that sits there looking nice.
We approach website copy as a system, not a collection of pages. The home page sets the context. The about page builds trust. The services pages close the deal. Each page feeds into the next, and the visitor moves through the site with a clear sense of what you do and why they should choose you.
Our process starts with your brand questionnaire, followed by a detailed brief that includes your target audience, your main competitors, and the specific actions you want visitors to take. We use that foundation to write copy that is both accurate to your brand and structured for conversion.
Typical website copywriting projects cover five to eight pages. We deliver first drafts within 10 business days and include two rounds of revisions.
What is included
A client
"Our website conversion rate doubled in the 60 days after the new copy went live. The home page rewrite alone paid for the project within a week."