If your marketing team writes differently from your sales team, and your social content sounds nothing like your emails, you do not have a brand, you have a collection of individual voices. A brand voice guide fixes this.
Our brand voice guide process starts by understanding what your brand actually stands for, who it is speaking to, and what the competitive landscape sounds like. We then define a voice that is specific to your brand, distinctive from your competitors, and practical for your team to apply.
The deliverable is a practical guide, not a theoretical document. It includes a voice definition, a tone spectrum for different contexts, do and do not examples, and rewriting exercises so your team can practice applying it. We have had clients tell us it changed how every person in the company communicates.
Brand voice projects typically take 10-14 business days and include a kick-off call, one structural review, and two rounds of document revisions.
What is included
A client
"The brand voice guide is something we use every single day. Finally every person on the team sounds like they work for the same company."